// import heroImage from ‘../../assets/imgs/sohi/sohi_hero.png’;
Brief:
We were tasked with creating a physical printed interactive explorer’s map leading the audience with engaging treasure hunts, and an immersive audio app to promote the Hidden Southern Highlands region. The project aimed to enhance the visitor experience by providing a unique and interactive way to explore the area’s attractions, history, and culture.
Solution:
During the development of branding as well as the design of the historical and educational content for Hidden Southern Highlands, the aim was to take a modern approach while retaining a historical and timeless look.
The primary earthy colour palette references the natural environment of the Southern Highlands, with a hint to the historical while the secondary palette adds a vibrant and playful touch that reflects the adventurous spirit of the region. The typography choices were made to complement the overall aesthetic and enhance readability across various applications.
App design & development.
Map design & production (Australia).
Map design & production (Southern Highlands).
Point of sale material.
