Brief:
After establishing a long term relationship with Positive Good, we were tasked to update the brand and design and develop a refreshed online presence.
Solution:
The brand update reinforces the agency’s direct, human-first approach to new business. The overall aesthetic signals that Positive Good is not a conventional agency — it’s a purpose-driven partner – fluent in both strategy and storytelling. Large type and bold visuals create a strong, memorable presence that communicates the brand’s values effectively. Avoiding the earthy tones of the traditional energy industry - Positive Good’s updated visual language expresses a bright, loud expression that I belive is a challenge to the future of clean energy.
Brand Identity & Collateral
Brand update and style guide, Business cards,
Web Design & Development
Design & Development, UI/UX Design, Prototyping, Wordpress