Brief:
Cabcharge required a campaign specific landing page to encourage customers to calculate possible savings when using their services .
Solution:
A brand appropriate landing page was designed and developed to be used as a campaign specific destination for paid media traffic. The page included a savings calculator, which allowed users to input their current taxi spend and see how much they could save by switching to Cabcharge.
A standard marketing funnel was implemented, with a clear call to action to encourage users to sign up for Cabcharge’s services. The page was designed to be visually appealing and easy to navigate, with a focus on the benefits of using Cabcharge.
Web development, Programmatic marketing, UX/UI design
VideoFeature
Showcase of the landing page in action, demonstrating the user experience and the savings calculator functionality.
Gallery
